Emilie Cohen · Advisor, ex-Toast

Think partner for SaaS leaders scaling customer success and onboarding.

After taking Toast's customer success through its IPO, I'm now an advisor to fast-growing SaaS leaders. Your team is hitting its numbers right now, but only because one or two people are quietly patching the gaps the process doesn't catch. I'll help you think through the fix.

I'm here as

You're the one quietly patching the gaps yourself. Let's find where the process actually breaks before you hire your way out of it.

Book a call → Send a message
Emilie Cohen

The process says one thing. Your best people are doing another.

Nobody above the one or two people doing the real work can tell how much of it is actually them. The documented process and what your team actually does have quietly drifted apart, and you won't find out how far until something breaks, a go-live slips, a customer gets missed, or someone walks.

Most companies throw more bodies at the queue, hoping volume fixes what's actually a process gap. It doesn't. Some hire a VP of CS before they're ready. Some bring in an agency that hands them a generic playbook that doesn't survive contact with their actual customers.

I'm not here to join your team or hand you a binder. I'm here to be the person who's already lived this, so you're not guessing alone.

Nearly ten years, 27x growth, through the IPO.

A very early employee at Toast, there for nearly ten years through its hypergrowth and its 2021 IPO. I watched the business grow from 5,000 restaurants to 135,000.

I took enterprise onboarding from an offshoot of SMB to its own function, growing the team from 8 people under one manager to 31. Go-lives went from about 300 a month to 500+ within a year, and I brought $10M in new ARR live in my last six months. On the CS side, we managed and grew over $37M in ARR, with competitive churn held under 1% a year.

That track record taught me something I still believe: everyone thinks it's on sales and CS to grow the business. It's actually on onboarding. A signed customer who isn't live yet isn't paying, and a rocky start is where churn begins.

The short version.

2022 – now
Owner/Operator, Cohen Enterprises
Built and run a self-managed, multi-state short-term rental portfolio: acquisitions, renovations, vendor management, full operations.
2021 – 2025
Area VP, Enterprise Onboarding, Toast
Built enterprise onboarding into its own function through and past IPO. Team grew 8 to 31, go-lives 300 to 500+/month.
2019 – 2021
Director, Customer Success, Toast
Led a 60+ person CS org across ~6,000 merchant accounts. Held the region steady through 2020 by pivoting half the merchant base to online ordering.
2016 – 2019
Customer Success Leadership, Toast
Joined pre-IPO. Promoted six times in three years, from front-line CSM to Senior Regional Manager.
2015 – 2016
Director of Operations & Client Services, Northwestern Mutual
Ran operations and client services for one of the firm's top financial representatives.
2014 – 2015
Food & Beverage Manager, Fontainebleau Miami Beach
Ran F&B operations for a $4M-revenue venue through both pre- and post-renovation periods.

Most people start with a single working session.

Is this instead of hiring a CS or onboarding leader?

No. I'm not joining your team or running the function day to day. I'm the second opinion for whoever already owns it, whether that's you as the founder or a CS leader you've hired.

What actually happens on the calls?

We work through whatever's live for you right now, a hiring decision, a process that's breaking, a metric moving the wrong way. You bring the problem, I bring the pattern-matching from scaling this 27x.

How much does this cost?

See "Ways to work together" above. Most people start with a single working session.

Let's talk

If this sounds like a fit, send a message or book a call directly. No pressure either way.

Book a call → Send a message